Discover Your Identity.

Hair Identity Salon and Boutique in historic downtown Vero Beach - A kertatin complex certified salon

It’s Your Identity.

More Than Hair.


From bold transformations to simple refreshes, our team is passionate about creating looks as unique as you are—helping you discover and celebrate your true identity.

As a Keratin Complex® Certified salon and retailer, we specialize in professional color, precision cuts, dimensional highlighting, smoothing treatments, and styles designed for the whole family.

Local Roots. Limitless Style.


Hair Identity is more than a salon— it’s a community where artistry meets care.

Since 2020, we’ve been proud to serve as a trusted local destination in the heart of historic downtown Vero Beach, FL. Step inside and you’ll find a warm, creative space where personal attention, high-quality products, and a touch of downtown charm come together.

Explore our services

Hair Identity Salon & Boutique is a proud certified reseller of Kertain Complex, Moroccanoil Hair, and Unite Haircare products.

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Stop by Hair Identity Salon & Boutique and check out our current Sales & Promotions.

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Hair Identity Salon & Boutique is a proud certified reseller of Kertain Complex, Moroccanoil Hair, and Unite Haircare products. 〰️ Stop by Hair Identity Salon & Boutique and check out our current Sales & Promotions. 〰️

Book Your Appointment Today.

Book Your Appointment